At AI Profit Con 2026
Turn a room you built into a pipeline you own.
Hosting your own event is not one giant scary thing. It is five decisions, in order, and you only ever look at the next one. This free workbook walks you through all five, then hands you the planner that turns them into a date on the calendar.
Send me the workbook →Send me the workbook
Room to Revenue, 8 pages, free. It lands in your inbox in about ten seconds.
The overwhelm is a lie.
If the thought of hosting your own event makes you want to lie down, it is not because you are not ready. It is because your brain is trying to make a hundred decisions at once. Stop. You are not waiting to get booked on someone else's stage anymore. You are building your own, and the room is full of exactly who you want.
Decide the who and the promise. Plan a show that leaves space to connect. Fill the room with invitations, not announcements. Make one clean ask with a keyword. Then follow up like the money is in the room. Because it is.
Room to Revenue, in one breathFive phases. Master them once and you run this on repeat.
Every phase gets its own page: the principle, the specific moves, the variation for your format, and the one watch-out that quietly kills most events.
Concept & Hook
Name the one person, not "business owners." Lead with the transformation instead of the agenda, put a number in the title, and decide the single next step before you plan anything else. Get this right and everything downstream gets easier.
Pillar · Authority & IdentityRun of Show
Venue, date, and a simple six-beat flow decided in advance so you show up present instead of improvising. Includes where to find a no-cost venue and why leaving unstructured minutes is the part that actually makes you money.
The logistics de-overwhelmFill the Room
The two-week promo sequence, how to invite personally at scale, why the listing platforms are your backup and not your fill strategy, and the invite-to-seat math that stops you from planning for twenty and getting six.
Pillar · VisibilityThe Ask
One clean ask, said clearly, with a keyword instead of a link. This is where visibility becomes pipeline, and where most people either skip it entirely or suffocate the room. There is a middle, and it is an invitation.
Pillar · PipelineThe Follow-Up
Most leads are lost in the 48 hours after the room clears, not because people were not interested but because nobody followed up like it mattered. Capture, voice note plus email, anchor to their words, and the Monday call rule.
Where the money actually isFour kinds of events. The same five phases.
Every phase in the workbook carries its own variation notes, so the plan bends to the format you actually want to run. If you are stalled, start with the roundtable. Lowest lift, fastest to fill.
The Roundtable
Highest intimacy, lowest lift. Built for warm, higher-ticket prospects and the fastest way to break the seal.
The Meetup
Community and visibility play. Top of funnel, built to repeat, and it makes you the person who convenes the industry.
The Workshop
Teach to convert. Strongest conversion of the four, because you prove the value before you ever make the ask.
The Signature Event
The flywheel. Once one of the above works, you systemize it and run it monthly for compounding authority.
Fill it in and your next event exists.
The back half of the workbook is a working document, not a read. Work it top to bottom. Anywhere you get stuck is exactly the phase worth bringing to a coach.
- The one person this is for, with a face, a problem, and a Tuesday.
- Your title and hook, with a number in it.
- Your six beats, from arrival to the mingle that closes the night.
- Target in seats, and the invite number that actually gets you there.
- Your hand-raiser keyword and the one-line invitation you say out loud.
- Your 24-hour follow-up plan, before you ever take the mic.
You are not "someone who might host an event one day." You are the person who builds the room. Now go build it.
Laura & the Stage Mastery team
Laura Hennings
TEDx speaker coach and the lead coach behind Stage Mastery, the done-with-you speaking system for coaches, consultants, agency owners, and expert-led businesses. She has coached 450+ speakers on the two ways a voice turns into pipeline: getting booked on other people's stages, and building your own. This workbook is the second half.
Do not build the whole event today.
Just do Phase 1.
Decide your one person and your one promise. That is the entire job for today. Tomorrow, Phase 2. One phase at a time and the overwhelm never gets a vote.
Send me the workbook →Room to Revenue is on its way.
Check your inbox and your texts, it lands in the next minute or two. Want it right now? Grab it below and start on Phase 1 before you leave the room.
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